A strong brand means strong results.Our marketing strategies consistently reinforce our tradition of exceptional quality and excellent customer service - brand characteristics that translate into a loyal customer base for franchises. The Banjo's marketing plan includes the fundamentals needed to achieve success: - A store fitout and upgrade program ensures that the look and feel of every store meets the needs of the location, as well as changing trends and the desires of customers.
- A comprehensive program of product development is under way and products are continually monitored and reviewed in stores.
- We constantly review and update our packaging to meet changing needs.
- A pricing strategy is developed for each state to ensure our customers enjoy consistency, but still receive excellent quality at great value prices in their area.
- Promotions and campaigns are developed and managed through head office to ensure each store is able to effectively communicate with the consumer.
In addition, all of our marketing activities are supported by extensive market research information, which reinforces our interpretation of the marketplace. | 
